Branding

<p><strong>What is Branding?</strong></p><p>Branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Branding can change how people percept your brand, it can drive new business and increase brand awareness.</p><p><br></p><h3>Branding Gets Recognition</h3><p><br>The most important reason branding is important to a business is because it is how a company gets recognition and becomes known to the consumers. The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company.</p><h3>Branding Increases Business Value</h3><p>Branding is important when trying to generate future business, and a strongly established brand can increase a business’ value by giving the company more leverage in the industry.</p><p><strong>Branding Supports Advertising</strong></p><p>Advertising is another component to branding, and advertising strategies will directly reflect the brand and its desired portrayal. Advertising techniques such as the use of promotional products from trusted companies such as&nbsp;<a href="http://www.outstandingbranding.co.uk/contacts/" target="_blank">Outstanding Branding</a> make it easy to create a cohesive and appealing advertising strategy that plays well into your branding goals.</p><p><strong>4 Branding Strategies are: -</strong></p><h2><strong>Brand Positioning</strong></h2><p>on product attributes</p><p>on benefits</p><p>on beliefs and values.</p><h2><strong>Brand Name Selection</strong></h2><p>Selection</p><p>Protection</p><p><strong>Brand Sponsorship&nbsp;</strong></p><p>Private brand</p><p>Licensing</p><p>Co- boarding</p><p>Manufacturer’s brand</p><h2><strong>Brand Development&nbsp;</strong></h2><p>Line extensions</p><p>Brand extensions</p><p>Multibrands</p><p>New brands</p><h2><strong>Four methods of branding&nbsp;</strong></h2><p><strong>Branding by Thinking</strong></p><p>Brand strategy is approached in a rigorous, centralized and formal business planning process. Typically this approach is used by companies with large and diverse product portfolios that are defined as a “<a href="https://www.brandingstrategyinsider.com/2014/01/brand-architecture-strategy-guide.html">house of brands</a>”. Each brand within the portfolio has its own management team, customer segment, product life cycle, supply chain, performance metrics, market share.</p><p><u>&nbsp;</u></p><p><strong><u>Example: Coca Cola, Nestle&nbsp;</u></strong></p><p><strong><u>&nbsp;</u></strong></p><p><strong>Branding By Imagery</strong><br>This method is usually driven by advertising agencies in a leading brand development role and linked to creative execution of various ad campaigns. Marketers and their agencies closely link the brand to imagery driven by the latest trends and fads in the culture, and expressed through art directors, photographers and commercial directors.</p><p><strong><u>Example: Calvin Klein, BMW</u></strong></p><p><strong>&nbsp;</strong><strong>Branding By User Experience</strong><strong><br></strong>The target customer segment perceives product quality, functional benefits and brand image as a given. What these customers seek is an experience that dazzles the senses, touches the heart and stimulates the mind. In this method the customer is the most important component of the brand.</p><p><strong><u>Example: Disney, Starbuck</u></strong></p><p><strong><u>&nbsp;</u></strong></p><p><strong>Branding by Self Expression</strong></p><p>Marketers place the role of brand building as a collaboration with their customers. Marketers innovate new meanings rather than products. Customers are actively participating in creating the meanings associated with the brand that are a reflection or a symbolic representation of their own personal identity or inner self.</p><p><strong><u>Example: Swatch, Louis Vuitton</u></strong></p><p data-f-id="pbf" style="text-align: center; font-size: 14px; margin-top: 30px; opacity: 0.65; font-family: sans-serif;">Powered by <a href="https://www.froala.com/wysiwyg-editor?pb=1" title="Froala Editor">Froala Editor</a></p>